About
Providing outside-the-box strategies. Inside your budget.
A little about me
Outside the Box Marketing
Experienced and result-oriented marketing leader with the ability to develop, implement, and manage forward-driven marketing campaigns that elevate brand value, drive lead generation, and increase revenue. A dedicated marketing innovator with the experience in motivating teams to deliver at peak performance, enhance efficiency of processes and spend to positively impact revenue and brand equity.
20+
Years Solving B2B Marketing Challenges
Reviews & Testimonials
Yehuda orchestrated a remarkable transformation of our marketing organization in a SaaS E-Commerce start-up, that led to a successful exit to PE buyers KKR and Welsh Carson.
Under Yehuda's leadership, we rebuilt the marketing organization from scratch, focusing on customer retention, customer acquisition, geographic reach, and automation. We instituted KPI’s, ROI’s and used Artificial Intelligence before it became today’s buzz word. Yehuda orchestrated all of this by building a team of exceptionally smart, dedicated, curious and creative people. His team was global, and he used a combination of insourcing and outsourcing to balance our needs while balancing costs.
Yehuda took calculated risks that paid off, was forward thinking and adopted new emerging technologies and tools. He created a very creative digital and social media presence, and he grew the brand globally. His investments were tracked and supported with data. He spearheaded initiatives that increased marketing-influenced revenue from $2.3M to $8.9M achieving a phenomenal return on the spend.
Yehuda is most known for thinking out of the box and bringing new ideas (not copycat ideas following a larger competitor). Examples included Yehuda partnering with Universities (University of Tennessee and Lehigh University) on research collaboration that highlighted the companies value proposition and solutions.
Yehuda is a player coach and is equally comfortable having to step and perform some of the work, while also leading the team and being an active advisor and member of the leadership team.
It was a privilege to work alongside Yehuda and witness his remarkable contributions firsthand. I confidently recommend him for any leadership role or marketing project, knowing he will bring the same level of passion, innovation, and results-driven leadership to your organization.
During my 30 year career in Technology Sales with a variety of major Fortune 500 high tech companies, I have worked with many Marketing strategists, but Yehuda is by far the most capable.
In addition to his firm grasp of how to expertly use all the best presentation applications to creatively generate compelling marketing collateral, develop social media displays & branding, create web site sizzle, he also knows how to work with Sales to get the specifically determined needs and pain points of prospects word-smithed and designed into proposals that are appealing to the eye, technically detailed, succinct & understandable, and that send a "can do" message to the prospects that helps them make a better informed decision to buy.
He "gets it" when it comes to delivering the value proposition and is one of the BEST Marketing Directors I have ever had the pleasure to work with.
I had the distinct pleasure of working with Yehuda during a pivotal growth phase at a Global B2B software company. Yehuda possessed an exceptional grasp of modern marketing strategies and combined this with a relentless executional discipline to drive results that were crucial for a growing company.
From the very beginning, Yehuda leveraged his natural curiosity to quickly understand the intricacies of both existing and new product and service portfolios. This curiosity was pivotal in crafting product messaging that not only highlighted the value of the product portfolio for customers but also empowered a large sales force to comprehend and effectively communicate highly technical offerings to their clients. His product messaging also significantly shortened the sales cycle, leading to faster conversions and increased revenue.
Yehuda masterfully balanced empathy with high expectations, motivating his team and third-party partners to achieve significant year-over-year increases in lead generation and brand awareness. His leadership and strategic insights were pivotal in driving the company's success.
Based on my daily observations and direct interactions with Yehuda during a high volume of marketing execution, I strongly recommend him. Yehuda is not only a highly skilled marketing professional but also a genuinely pleasant person to work with. His ability to foster a positive work environment while delivering exceptional results makes him an invaluable asset. You should hire Yehuda to help build and strengthen your organization.
From the very beginning, Yehuda leveraged his natural curiosity to quickly understand the intricacies of both existing and new product and service portfolios. This curiosity was pivotal in crafting product messaging that not only highlighted the value of the product portfolio for customers but also empowered a large sales force to comprehend and effectively communicate highly technical offerings to their clients. His product messaging also significantly shortened the sales cycle, leading to faster conversions and increased revenue.
Yehuda masterfully balanced empathy with high expectations, motivating his team and third-party partners to achieve significant year-over-year increases in lead generation and brand awareness. His leadership and strategic insights were pivotal in driving the company's success.
Based on my daily observations and direct interactions with Yehuda during a high volume of marketing execution, I strongly recommend him. Yehuda is not only a highly skilled marketing professional but also a genuinely pleasant person to work with. His ability to foster a positive work environment while delivering exceptional results makes him an invaluable asset. You should hire Yehuda to help build and strengthen your organization.
Yehuda worked with me for two years, during which time I found him to be incredibly hard-working, detail-oriented, and extremely creative.
As the marketing and communications leader on our senior leadership team, Yehuda showcased exceptional leadership and strategic vision. He could effortlessly span the breadth from high-level creative ideation to detailed implementation, ensuring that concepts were not only innovative but also well executed.
In a competitive market with limited resources, Yehuda crafted a comprehensive marketing plan that enhanced our market position, lead generation, and sales efforts. He is not just an ideas person. While his creativity is top-notch he also brings a sense of humor and lightheartedness to all his presentations, making him a very effective and engaging communicator.
Yehuda is a results-driven yet empathetic leader, always attentive to the needs of his team and colleagues. His ability to deliver while fostering a supportive and inclusive environment made him a wonderful staff member and an invaluable asset to my team. I highly recommend Yehuda to any organization seeking to build, operate, and scale their marketing and go-to-market programs
As the marketing and communications leader on our senior leadership team, Yehuda showcased exceptional leadership and strategic vision. He could effortlessly span the breadth from high-level creative ideation to detailed implementation, ensuring that concepts were not only innovative but also well executed.
In a competitive market with limited resources, Yehuda crafted a comprehensive marketing plan that enhanced our market position, lead generation, and sales efforts. He is not just an ideas person. While his creativity is top-notch he also brings a sense of humor and lightheartedness to all his presentations, making him a very effective and engaging communicator.
Yehuda is a results-driven yet empathetic leader, always attentive to the needs of his team and colleagues. His ability to deliver while fostering a supportive and inclusive environment made him a wonderful staff member and an invaluable asset to my team. I highly recommend Yehuda to any organization seeking to build, operate, and scale their marketing and go-to-market programs
