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My Work

A peek into 20+ years of solving complex B2B marketing challenges

BRAND ELEVATION

How do you elevate a brand in a crowded marketplace?

Challenge:

DiCentral sought to elevate brand awareness and generate lead opportunities in a marketplace crowded with heavily-capitalized competition.

Solution:

Elevated company brand equity and media coverage by 350% by aligning with supply chain centers at renowned universities, such as Lehigh University and University of Tennessee, and enterprise software companies, such as SAP.

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Elevated brand awareness by 350% through alignment with the University of Tennessess and SAP on an annual supply chain study

Developed survey questions, secured external advisers, collecting and analyzing results, and producing and reviewing final content and graphics.
350%
Increase in brand awareness
242%
Increase in generated leads

Content marketing program results in 242% increase in lead generation

LEAD GENERATION

How do you generate demand with a limited budget?

Challenge:

SaaS-based GRC company needed to generate demand despite a limited and increase lead opportunities to grow market share .

Solution:

Content marketing program included lead generation and nurturing workflows that also increased website conversion rate by 46% and overall Sales Qualified Leads (SQLs) by 450%.

REVENUE GENERATION

How do you generate revenue in a down economy?

Challenge:

SaaS-based supply chain integration company needed to identify its unique selling proposition to stand out in the marketplace and generate revenue.

Solution:

Conceptualized and managed a monthly webinar series showcasing company solution offerings and experts, growing the audience to an average 200+ monthly registrations which resulted in $2.6M in annual influenced revenue.

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Monthly webinar series averages 200+ registrations, resulting in $2.6M in annual influenced revenue.

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2.6M
in annual influenced revenue
$2.8M
in annual influenced revenue

AI-influenced email lead generation and nurturing program resulted in $2.8M in influenced revenue.

SALES ENABLEMENT + LEAD GENERATION

How does Marketing align with a global Sales team to scale growth?

Challenge:

SaaS-based EDI company needed to bridge the gap between Marketing and Sales departments to nurture lead opportunities from tire-kicking stage to buy-ready opportunities.

Solution:

Developed, executed, and managed AI-influenced email lead generation and nurturing campaigns resulting in $2.8M in annual influenced revenue

Yehuda Cagen
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